




78+ Customers
Drop your advertising costs by up to 40% and stabilize performance with emotional, behavioral, and cultural insights from Tether.
Trusted worldwide by leading brands
Insights
Behavior-Driven Insights
Most customer data is practically useless. Our qualitative, behavior-based insights cut through the data clutter, helping you finally see what truly resonates with your audience.
Target with Precision
Stop wasting budget on ads, landing pages, and emails that don’t convert. Our insights show exactly what motivates your audience, so you can focus on what works.
Optimize Every Dollar
Make smarter, data-driven decisions that stretch every ad dollar further. Reduce trial and error with proven, behavior-driven strategies that deliver consistent results.
Scale
Sustainable Performance
Scaling isn’t about turning up the volume. Grow smarter (not just louder) and get consistent results by truly understanding what your customers want most.
Smarter Targeting
Ditch the guesswork and focus on what truly moves your customers to act, so you can cut costs across the board.
Scale Confidently
Leverage emotional, behavioral, and cultural insights that give you a clear path to growth—without needing to flood the market with ads.
Customer Stories
Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:
4.07 NC ROAS from 9 statics in just 14 days.
“The ads did really well and we're firing on all cylinders now.”
Johnny Hickey
CMO, perfectwhitetee
30% increase in CTR in just 2 weeks.
"You're doing something incredible that most people aren't.”
Joanna Wallace
Director of Paid Creative, HexClad
25% increase in revenue in just 6 weeks.
"We doubled our Facebook spend at a better ROAS."
Nate Lagos
VP of Marketing, Original Grain
Brands Everywhere Are Winning With Emotion
Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:
Coming Soon: Tether’s Quarterly EQ Report
Get insights into the emotional changes happening within your market.
Frequently Asked Questions
You’ve got questions, we’ve got answers (lots of them).