For founders who run their own ads
Tether is a consumer research engine that builds ads for you.
Tether analyzes up to 100,000 real customer conversations, uncovers what actually drives people to buy, and turns those insights into ready-to-film ad scripts. Every week.
Tether opens in small batches. Request an invite and we’ll let you know when it’s your turn.
Trusted by brands that make ads people remember
How it works
100,000+ conversations in, ready-to-film ads out.
We analyze raw online chatter, tag it with behavioral psychology, and generate ready‑to‑test creative concepts in minutes.
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Step 1 · Dex digs inExplore
Dex explores real conversations on Reddit from people who buy what you sell. (More data sources coming soon!)
10+ Years of Data Explored -
Step 2 · Dex spots patternsAnalyze
Dex then organizes the data and only keeps recurring insights so you never build from one-off data points.
Tagged With Our Tether Tagging System™ -
Step 3 · Dex deliversDeliver
Dex drops fresh insights into your dashboard, each with the "why" behind it and suggested angles to use in your ads.
Net-New Insights Delivered Weekly -
Step 4 · You pick the audienceTarget
Our simple ad builder walks you through building an ad the easy way, with product, demographics, and journey level built in.
Build Better Ads In Minutes -
Step 5 · You pick the storiesLaunch
Tether recommends the story formats that fit your customer best, like POV, Day in the Life, GRWM, and more. Choose from up to 497 scripts and get a ready-to-shoot brief in minutes.
Under $1 per script
Insights
Understand the feeling behind the purchase
Every insight Dex finds is consolidated, organized, and tagged with your customer's underlying psychology so you never have to conduct large-scale analysis before building.
- Quickly identify the emotions that work best.
- Analyze conversation periods to find long-lasting angles.
- Track insights across your ads so you know what to make next.
Owners are terrified surgery will take away the walks, hikes and fetch their dog lives for.
It shows up most with young, active dogs. The fear isn't the procedure. It's a dog who'll never understand why life changed.
Their vet starts the search, then leaves them to pick a brand alone.
Vets name the ingredient, not the product. Brands that echo the vet's advice win the final choice.
They're not buying pain relief. They're mourning the hiking buddy they used to have.
Owners grieve a shared lifestyle, not just a symptom. Anything that promises more active years together hits hard.
Ad Concepts
Get ready-to-build concepts in minutes
Turn insights into ad concepts with hook, format, audience, and journey stages built right in! Download the assets in bulk and brief your team in minutes.
- Get scripts with the hook, story format, and audience built in.
- Reach buyers at every stage: Trigger, Exploration, Evaluation and Purchase.
- Download scripts in bulk and hand off a ready-to-shoot brief.
The Stack
- Hook0:00“By the end of this video, you're going to know exactly where to start with your dog's joint health — because I spent about three weeks lost in the absolute chaos of trying to figure that out myself, and I want to save you the spiral.”
- Rant0:07“I had a list. A literal list. Ramp for the couch, heated orthopedic bed, hydrotherapy maybe, acupuncture — I actually looked up a canine acupuncturist at eleven o'clock on a Tuesday — fish oil, a brace, a different food, laser therapy at the vet. And I'm buying all of it in my head simultaneously while my dog is just… sitting there, looking at me like I've lost my mind. Which, fair.”
- Turn0:22“Here's the thing I kept running into, though. Every single one of those things either works around the joint — like the ramp, totally worth it, still got the ramp — or it costs four hundred dollars a session and needs a referral and a waiting list. None of it was actually doing something for what's happening inside the joint itself. The cartilage. The cushioning. And I didn't even know that was a category I was missing until I found it.”
- Product0:38“This is a joint supplement from [Brand]. It's a daily soft chew — my dog takes it like it's a treat, which honestly solved half the problem right there — and it's got a combination of ingredients that are actually studied for joints specifically. UC-II collagen for the cartilage, krill omega-3s, curcumin, boswellia, astaxanthin, hyaluronic acid for cushioning and lubrication. Not glucosamine. Not a general wellness thing. And it's dosed by your dog's weight, so it's not just a one-size chew.”
- Close1:00“It's been about six weeks. The ramp's still there. The heated bed — obsessed. But this chew was the piece that actually gave me somewhere to start, and now everything else on that list feels like it's stacking on top of something real instead of just filling in around a gap. [Brand] has a ninety-day guarantee, it's vet-recommended, made in the USA. Link's below — just go look. Your list isn't wrong. You just need an anchor for it.”
Pricing
Ready-to-film ad scripts for under $1 each
Every plan includes weekly insights, the ad builder, and a 24/7 research assistant (Dex) who will help you dig up your next winning ad!
For founders running ads for one brand.
- 1 brand
- 3 new insights every week
- About 60 ad scripts a month
- Unused scripts roll over (up to ~180)
For small teams juggling a few brands or product lines.
- 2 brands included (add up to 5)
- 6 new insights every week, shared across your brands
- About 240 ad scripts a month
- Unused scripts roll over (up to ~720)
For operators running several brands at once.
- 3 brands included (add up to 9)
- 9 new insights every week, shared across your brands
- About 500 ad scripts a month
- Unused scripts roll over (up to ~1,500)
Prices shown are what you’ll pay when your invite arrives.
Not for you? Cancel within 7 days of your first purchase and request a full refund of that payment. After that, cancel anytime and your plan stops at the end of your billing period. See terms.
Scripts are paid for with credits (we call them Dinero). Every plan comes with a monthly credit balance, and you can use credits to add more brands anytime.
Annual and team plans coming soon.
What founders are saying
Creative that starts with listening
“The script quality blew me away! It reads so naturally, I don’t really feel like I need to make a ton of tweaks like I normally do. I was actually shocked the first time I read one.”
“So far really easy to use, very intuitive. It feels like it’s AI for creative strategy. I had a ‘holy sh*t’ reaction when the first insights came out.”
“There are a lot of tools that claim to simplify the ad creation process, but none focus on research. Tether is a breath of fresh air. I can see how much thought and intention went into building this tool.”
FAQ
Your questions, answered here.
Where do the conversations come from?
Right now, Dex analyzes real conversations on Reddit, with more than 10 years of data already explored. In 2027 we're expanding to more sources, including Amazon, Facebook, Instagram, first-party brand data, and more.
When can I start using Tether?
We’re letting founders in one cohort at a time so every brand gets the attention it deserves. Request an invite and we’ll email you as soon as it’s your turn.
Isn't social media full of bots and noise?
Yes, and that's exactly why we never trust a single post. Tether analyzes up to 100,000 conversations and only keeps what people say over and over, often for years. One loud post, one bot, or one exaggerated rant never becomes an insight.
Isn't this just ChatGPT with extra steps?
No. ChatGPT guesses what customers might say. Tether starts from what real people actually said, finds the patterns, and tags each one with the psychology behind it. Your scripts are built on that research, not on a hunch.
I'm not a marketer. Will I know what to do with this?
Yes. Every insight comes with the "why" behind it and suggested angles. The ad builder walks you through product, audience and buying stage, then hands you ready-to-film scripts in proven formats. No blank page, no strategy degree required.
How often do I get new insights?
Every week. Scout includes 3 new insights a week, Explorer 6 and Pioneer 9. On plans with more than one brand, insights are shared across your brands.
I don't have time for another tool. How much work is this?
Dex does the research for you, so there's nothing to read through or analyze. Once your insights land each week, you can go from insight to ready-to-shoot brief in minutes.
What if it doesn't work for me?
If you cancel within 7 days of your first subscription purchase, you can request a full refund of that first payment. Just send us a written request with your account email address and the date of the purchase. After that, you can cancel anytime from your account settings. Your plan stays active until the end of your current billing period, then stops renewing. Full details are in our Terms & Conditions.
Can I use Tether for more than one brand?
Yes. Explorer includes 2 brands and Pioneer includes 3, and you can add more brands anytime using credits.
What are credits (Dinero)?
Credits are how you turn insights into scripts. Every plan comes with a monthly credit balance, and unused credits roll over up to a limit, so a busy week never goes to waste.
See what your audience is saying
Request an invite and Dex will start digging into your customers as soon as your cohort opens.
- 3 new insights every week
- About 60 ready-to-film ad scripts a month
- Full refund if you cancel within 7 days
- Cancel anytime