
CIM Consumer Insights
Unlock Every Customer Avatar—Who They Are and What They Want Most—With Insights Driven by Science
Trusted worldwide by leading brands
Customer Stories
Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:
4.07 NC ROAS From Just 9 Statics in the First 14 Days
“The ads did really well and we are firing on all cylinders now.”
Johnny Hickey
CMO, perfectwhitetee
25% Increase in Bottom Line Revenue in Just 6 Weeks
"We doubled our Facebook spend at a better ROAS,.”
Nate Lagos
VP of Marketing, Original Grain
Saw a 30% Increase in CTR in just 2 weeks.
“You’re doing something incredible that most people aren’t.”
Joanna Wallace
Director of Paid Creative, HexClad
Running ads shouldn’t feel like throwing darts in the dark. Yet, despite testing creative, tweaking audiences, and adjusting budgets, something still feels off. You’re not alone—most strategies only scratch the surface of what truly connects with customers.
What if you could go deeper? Beyond demographics and click-through rates, our Core Identity Mapping (CIM) package reveals the subconscious drivers shaping your customers’ decisions. It’s about uncovering not just who they are but what they truly believe and desire.
Using cutting-edge pictorial surveys and behavioral science, CIM identifies all your customer avatars, mapping their identities and emotional motivators. This isn’t just data—it’s a clear picture of what makes your customers tick.
With these insights, you’ll have the tools to align your advertising strategy with what your customers want most. Say goodbye to guesswork and hello to campaigns that resonate on a deeper level.
Discover What They
Brands Everywhere Are Winning With Emotion
Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:
Coming Soon: Tether’s Quarterly EQ Report
Get insights into the emotional changes happening within your market.