Turn real-time customer insights into an automated ad machine 💰

TetherOS is a creative strategy system that captures real customer signals, scores them by their “hit potential,” and turns those insights into ready-to-test ads…automatically.

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Trusted worldwide by leading brands and agencies:

Our Results

4X

Faster creative production

80%

Reduction in customer research time

1 Year+

Sustained top performers

Sustained top performing ads

50%

Spend shift towards ads made with TetherOS

Spend shift towards TetherOS ads

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Case Studies

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Our Solutions

Your always-on creative strategy system

TetherOS helps performance teams build repeatable, scalable ad systems that lower costs, lift hit rates, and unlock consistent month-over-month growth.

1. Capture Your Insights

Bring all your research, surveys, and notes into one simple hub your team can actually use. Instantly see the full picture without digging through Slack, Notion, or old docs.

2. Prioritize the Stack

Turn messy customer data into clear ad ideas your team can execute on immediately. Instantly see which ideas are worth building into ads, pages, and campaigns.

3. Build Better Messages

Let the system build your messages using the top trends from your customers. You get ready-to-use angles that match what people already care about.

4. Get Back to Scaling

Hand your team ready-to-use messages that plug straight into ads and landing pages. Spend less time rebuilding strategy and more time growing your account.

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How We Work

Who We Are

Not "B2B", not "B2C"…marketing is people to people

We're marketers who belive marketing...should be human

Somewhere along the way, marketing got loud and messy. Too many tools, too many hacks, too much responsibility placed on the paid team to carry the business.

TetherOS brings things back to what really works: real customer words, clear insights, and simple messages that help teams make ads people actually respond to.

Marketing can still be human, honest, and effective…and with the right system, it’s easier than ever.

Our Core Values

1. Make marketing clear again
No more confusion. No more guessing. Simple creative strategy that helps you move fast and stay confident.

2. Humans first, technology second
People buy from people. We help you make ads that feel real, not robotic or forced.

3. Get results you can repeat
One-off wins don’t scale. You need a system that gets better with time and removes stress, not adds it.

Founder to founder: the teams who win won’t be the fastest…they’ll be the ones who finally understand their customers again.

Founder, Tether Insights

Stories from marketers who use tether every day

↑ 35% AOV Increase

↓ 25% CPA Decrease

↑ 5× Research Velocity

At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Tether's help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"
Nate Lagos
VP Marketing, Original Grain
"It has been incredibly interesting doing strategy last week with valence/intensity in mind, it opens up so much more ideas and when we do learnings on our ads, it makes sense why they’re working/not working. We’re extremely grateful for opening our eyes to new perspective!"
Karlo Jurina
Founder, CMO
"Just wanted to say that the amount of value I’ve gained from Tether — there hasn’t been another one that even comes close in terms of how much value it’s provided. This community is unbeaten! Thank you so much for the value that you're providing and really looking forward for what's coming!"
Somair Ahmad Nasir
Founder, Media Buyer
"Last year we averaged a ctr of 0.4–0.5% and I kinda came to terms with that being “my normal.” After learning with Tether, my new meme ads are pulling 2.5–2.8% ctr...And I’m really really emotional about it."
Ahmad Almarri
Founder & CEO

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Frequently asked questions

About the system

What is the TetherOS?

TetherOS is a creative strategy system that turns real customer signals into repeatable, test-ready ads. TetherOS shows you what to say, why it works, and how to scale it without drowning your team in guesswork.

Who is the TetherOS for?

TetherOS is for performance teams, founders, creative strategists, and media buyers who want to lift hit rates, lower costs, and stop building ads based on “vibes” instead of data.

What problem does it solve?

TetherOS removes the three biggest killers of ad performance: random ideas, misaligned messaging, and creative fatigue. Instead of guessing what buyers care about or recycling old concepts until they die, TetherOS gives teams a predictable, insight-led system that shows you which messages matter, why they work, and how to sequence them so your ads hit more often with far less effort.

What is the TetherOS?

Who is the TetherOS for?

TetherOS is for performance teams, founders, creative strategists, and media buyers who want to lift hit rates, lower costs, and stop building ads based on “vibes” instead of data.

What problem does it solve?

What is the TetherOS?

Who is the TetherOS for?

TetherOS is for performance teams, founders, creative strategists, and media buyers who want to lift hit rates, lower costs, and stop building ads based on “vibes” instead of data.

What problem does it solve?

How it works

How does the TetherOS actually work?

TetherOS captures every customer signal you already have—reviews, surveys, calls, chats, support tickets and scores them for emotional and strategic value. Then TetherOS turns the strongest ones into message maps, concepts, headlines, and test-ready ads automatically.

Is it just another tool I have to manage?

No. TetherOS is your entire creative-strategy workflow in one place. Capture → Score → Build → Test → Repeat.

How long does it take to show results?

Most teams feel the lift in 7–14 days. Hit-rate improvements usually appear within the first testing cycle as TetherOS begins sequencing your strongest messages.

How does the TetherOS actually work?

Is it just another tool I have to manage?

No. TetherOS is your entire creative-strategy workflow in one place. Capture → Score → Build → Test → Repeat.

How long does it take to show results?

Most teams feel the lift in 7–14 days. Hit-rate improvements usually appear within the first testing cycle as TetherOS begins sequencing your strongest messages.

How does the TetherOS actually work?

Is it just another tool I have to manage?

No. TetherOS is your entire creative-strategy workflow in one place. Capture → Score → Build → Test → Repeat.

How long does it take to show results?

Most teams feel the lift in 7–14 days. Hit-rate improvements usually appear within the first testing cycle as TetherOS begins sequencing your strongest messages.

Why it's different

What makes TetherOS different?

TetherOS is not just research and not just content creation. It’s sequenced messaging. TetherOS shows you which messages work for which buyers, at which awareness level, and at which emotional state. That’s the difference between “we made a lot of ads” and “our ads actually scale.”

Does it replace my creative strategist?

No. TetherOS gives strategists superpowers. TetherOS removes the busywork so strategists can focus on insight, direction, and performance.

Can small teams use TetherOS?

Yes—this is where TetherOS shines. TetherOS gives small teams a level of clarity and consistency that usually takes a 5–10 person team to achieve.

What makes TetherOS different?

Does it replace my creative strategist?

No. TetherOS gives strategists superpowers. TetherOS removes the busywork so strategists can focus on insight, direction, and performance.

Can small teams use TetherOS?

Yes—this is where TetherOS shines. TetherOS gives small teams a level of clarity and consistency that usually takes a 5–10 person team to achieve.

What makes TetherOS different?

Does it replace my creative strategist?

No. TetherOS gives strategists superpowers. TetherOS removes the busywork so strategists can focus on insight, direction, and performance.

Can small teams use TetherOS?

Yes—this is where TetherOS shines. TetherOS gives small teams a level of clarity and consistency that usually takes a 5–10 person team to achieve.

What you'll need

What if we don't have a lot of data?

No problem. TetherOS can start with very little and grows stronger as it collects more signals.

What does onboarding look like?

We help you set up your Insight Inbox, scoring system, testing workflow, and message builder. Most teams are fully operational in a few days with TetherOS running the full loop.

What kind of results can we expect?

Lower CAC, higher CTR, more stable ROAS, and 25–50% reductions in testing costs. Teams move faster and hit more consistently because TetherOS removes the chaos from creative strategy.

What if we don't have a lot of data?

No problem. TetherOS can start with very little and grows stronger as it collects more signals.

What does onboarding look like?

We help you set up your Insight Inbox, scoring system, testing workflow, and message builder. Most teams are fully operational in a few days with TetherOS running the full loop.

What kind of results can we expect?

Lower CAC, higher CTR, more stable ROAS, and 25–50% reductions in testing costs. Teams move faster and hit more consistently because TetherOS removes the chaos from creative strategy.

What if we don't have a lot of data?

No problem. TetherOS can start with very little and grows stronger as it collects more signals.

What does onboarding look like?

We help you set up your Insight Inbox, scoring system, testing workflow, and message builder. Most teams are fully operational in a few days with TetherOS running the full loop.

What kind of results can we expect?

Lower CAC, higher CTR, more stable ROAS, and 25–50% reductions in testing costs. Teams move faster and hit more consistently because TetherOS removes the chaos from creative strategy.

How to get started

Is TetherOS customizable?

Completely. TetherOS fits the way you work—whether you’re running a small DTC brand, an agency, or a performance pod inside a large org.

How much does TetherOS cost?

Pricing depends on team size and whether you want the full automation stack or the strategy-only version. Most teams land between $700/month and $2,000/month.

How do we get started with TetherOS?

Book a demo. You’ll see your real signals flow through TetherOS in minutes.

Is TetherOS customizable?

Completely. TetherOS fits the way you work—whether you’re running a small DTC brand, an agency, or a performance pod inside a large org.

How much does TetherOS cost?

Pricing depends on team size and whether you want the full automation stack or the strategy-only version. Most teams land between $700/month and $2,000/month.

How do we get started with TetherOS?

Book a demo. You’ll see your real signals flow through TetherOS in minutes.

Is TetherOS customizable?

Completely. TetherOS fits the way you work—whether you’re running a small DTC brand, an agency, or a performance pod inside a large org.

How much does TetherOS cost?

Pricing depends on team size and whether you want the full automation stack or the strategy-only version. Most teams land between $700/month and $2,000/month.

How do we get started with TetherOS?

Book a demo. You’ll see your real signals flow through TetherOS in minutes.

→See How it Works←

Hire the system that thinks like a creative strategist (for a fraction of the cost)

TetherOS is the smartest hire you'll never have to manage. Sign up today and get clean tests and a clear testing rhythm rather than creating more Frankenstein ads.

Starter

👉 Best for solo founders or small teams who need to step up to that next level, get systems in place, and start getting consistent creative wins.

$700/mo

Book a Demo

1 connection (Reddit)

Monthly insight capture

Onboarding + support

Basic analytics

Access to tutorials + training

Growth

$2,000/mo

Book a Demo

Everything in Starter

+2 additional connections

Bi-weekly insight capture

Onboarding + support

Pro analytics

Custom

👉 Best for 10+ person agencies scaling past 7-figures so you can streamline, build with intention and get full control of your agency ops.

$5,000/mo

Book a Demo

Everything in Growth

+7 additional connections

Weekly insight capture

Multi-brand instances

Onboarding + support via Slack

Advanced analytics

1:1 training with a Tether Strategist

FREE access to the Tether Lab

No long contracts. No confusing tiers. Just the right data, more clarity, and more scale exactly when you need it.

Stay 3 steps ahead of the competition

Learn the psychology of marketing + get weekly consumer trends (that are making real money) delivered right to your inbox every Thursday.

"I tested one trend Tether posted...it spent $30K so far at a 2X ROAS." - A.E.

The proven system behind high performing ad teams. Join today.

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Turn real-time customer insights into an automated ad machine 💰

4X

4X

80%

80%

1 Year+

1 Year+

50%

50%

Your always-on creative strategy system

1. Capture Your Insights

2. Prioritize the Stack

3. Build Better Messages

4. Get Back to Scaling

Not "B2B", not "B2C"…marketing is people to people

We're marketers who belive marketing...should be human

Our Core Values

Our Core Values

Stories from marketers who use tether every day

Stories from marketers who use tether every day

Nate Lagos

Karlo Jurina

Somair Ahmad Nasir

Ahmad Almarri

Frequently asked questions

Hire the system that thinks like a creative strategist (for a fraction of the cost)

Starter

$700/mo

$700/mo

$700/mo

Growth

$2,000/mo

$2,000/mo

$2,000/mo

Custom

$5,000/mo

$5,000/mo

$5,000/mo

Stay 3 steps ahead of the competition