78+ Customers

Spend Smarter, Profit Faster...

with Behavior-Based Insights

Spend Smarter, Profit Faster... with Behavior-Based Insights

Spend Smarter, Profit Faster... with Behavior-Based Insights

Drop your advertising costs by up to 40% and stabilize performance with emotional, behavioral, and cultural insights from Tether.

Trusted worldwide by leading brands

High-Performing Strategies

Based on Human Behavior

High-Performing Strategies Based on

High-Performing Strategies Based on

Human Behavior

Human Behavior

Human Behavior

Insights

Behavior-Driven Insights

Most customer data is practically useless. Our qualitative, behavior-based insights cut through the data clutter, helping you finally see what truly resonates with your audience.

Target with Precision

Stop wasting budget on ads, landing pages, and emails that don’t convert. Our insights show exactly what motivates your audience, so you can focus on what works.

Optimize Every Dollar

Make smarter, data-driven decisions that stretch every ad dollar further. Reduce trial and error with proven, behavior-driven strategies that deliver consistent results.

Scale

Sustainable Performance

Scaling isn’t about turning up the volume. Grow smarter (not just louder) and get consistent results by truly understanding what your customers want most.

Smarter Targeting

Ditch the guesswork and focus on what truly moves your customers to act, so you can cut costs across the board.

Scale Confidently

Leverage emotional, behavioral, and cultural insights that give you a clear path to growth—without needing to flood the market with ads.

Customer Stories

Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:

4.07 NC ROAS from 9 statics in just 14 days.

“The ads did really well and we're firing on all cylinders now.”

Johnny Hickey

CMO, perfectwhitetee

30% increase in CTR in just 2 weeks.

"You're doing something incredible that most people aren't.”

Joanna Wallace

Director of Paid Creative, HexClad

25% increase in revenue in just 6 weeks.

"We doubled our Facebook spend at a better ROAS."

Nate Lagos

VP of Marketing, Original Grain

Brands Everywhere Are Winning With Emotion

Over 40+ brands have adopted a behavior-based marketing strategy. Here are their stories:

  • At Original Grain, we sell men’s watches, but over 50% of our customers are women—buying gifts for the men in their lives. With Sarah Levinger’s help, we’ve crafted messaging that speaks to both the gift buyer and the recipient, addressing their emotional needs. Don’t forget to focus on the buyer, not just the recipient!"

    Nate Lagos

    VP Marketing, Original Grain

  • "All I can say is, DANG! Sarah is the real deal. I've never met a marketing expert with her combination of EQ, research, and creativity. Every founder taking a product to market (CPG, SaaS, etc.) should book at least one consulting engagement with her. In one hour she helped me adjust our entire GTM strategy at Fueled. Unbeatable ROI."

    Sean Larkin

    Founder & CEO, Fueled

  • "The thing is a lot of people don't know how to perform creative analysis properly. Observations can be made. Patterns can be recognized but ultimately the 'why' behind them is still a mystery. That is, unless you're @SarahLevinger of course."

    Gold Tetsola

    CEO, Cyborg Marketer

  • "What even is 'consumer psychology'? I feel like there's so many facets of being human that psychology only gets you so far... Don't economics, affordability and culture have more of an effect on purchase behavior? Then I heard @SarahLevinger speak for 2 minutes and I'm a 🤡"

    Dylan Ander

    Founder & CEO, Heatmap

  • "If I'm ever in a creative rut.. and there's only one way to get out of it. I contact Sarah Levinger"

    Ash Melwani

    Co-Founder & CMO, Obvi

  • "I just had a call with @SarahLevinger to discuss storytelling and customer phycology. My mind is reeling. 🤯"

    Bryant Jaquez

    CMO, Bums & Roses

  • "Sarah's insights are like gold, seriously good!

    Antoine Orban

    Freelancer in Digital Marketing & Founder at AddictaLash

  • "I've always followed Sarah's advice, resulting in a -64% CPA in some ad accounts!

    Paolo Santanicchia

    Meta Ads Specialist

Unlock Emotional Insights,

Make Ads That Convert

Unlock Emotional Insights to Make

Unlock Emotional Insights,

Make Ads That Convert

Ads That Convert

Ads That Convert

Ads That Convert

AdEQ Audit

Discover Winning Emotions

Discover Winning Emotions

Analyze the emotional DNA of your top performing ads so you can make more winners.

Analyze the emotional DNA of your top performing ads so you can make more winners.

Coming Soon…

Coming Soon…

NLP Psych Panel

Identify Deeper Needs

Identify Deeper Needs

Uncover the top 3 emotional motivators driving behavior so you can resonate deeper.

Uncover the top 3 emotional motivators driving behavior so you can resonate deeper.

Learn more

Learn more

Learn more

Core Identity Map

Get a Sustainable Strategy

Get a Sustainable Strategy

Map your customer’s emotional journey to you so you can create campaigns that build loyalty.

Map your customer’s emotional journey to you so you can create campaigns that build loyalty.

Learn more

Learn more

Coming Soon: Tether’s Quarterly EQ Report

Get insights into the emotional changes happening within your market.

Frequently Asked Questions

You’ve got questions, we’ve got answers (lots of them).

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?

What is Tether and how can it help me scale?

How is this different from other agencies?

How do these insights reduce acquisition costs?

Which industries do you specialize in?

Do you use AI in your insights and analysis?

How long does it take to see results?

Can you help with ongoing strategy?