The Insight Engine (Powered by Dex)
10,000+ hours of marketing data. One red dino intern who’s cracked it all.
Tether’s brutally honest, data-obsessed intern.
He’s not just trained on 10,000+ hours of consumer behavior research.
He’s explored it — deep dives, weird rabbit holes, and all.
Dex lives to analyze patterns, spot emotional blind spots, and call out lazy marketing. He’s a walking contradiction: highly intelligent, extremely underpaid, and deeply allergic to brand fluff.
Whether you’re launching a campaign, rethinking your positioning, or wondering why your ad flopped — Dex has already mapped it, tagged it, and filed the receipts.
Navigate real customer behavior — what they feel, not just what they say
Help you craft sharper, more resonant ad creative
Surface trendlines, positioning angles, and emotional insights in seconds
Translate feedback chaos into clear emotional maps
Plug directly into the same insight system powering all of Tether’s research
DTC Founders who need signal, not noise
Agencies who need faster strategy on tight timelines
CMOs sick of the same 3 customer personas
Teams who want to win creative tests, not just survive them
Professional
$49
per/month
Trained on 10,000+ hours of real brand data
No fluff, just insight-backed answers
Instant strategic feedback, 24/7
Used by top DTC brands + agencies
Built by marketers, not engineers
Get Started
Professional
$499
per/year
Trained on 10,000+ hours of real brand data
No fluff, just insight-backed answers
Instant strategic feedback, 24/7
Used by top DTC brands + agencies
Built by marketers, not engineers
Get Started